This website, https://instadeep.com/, (“Website”), is operated by InstaDeep Ltd., (alternately, “InstaDeep”, “we”, “us” or “our”).
What are cookies?
Cookies are small text files that are placed on your computer by websites that you visit. This policy also covers similar storage technologies used on our website, including Local Storage and Session Storage, which serve comparable purposes. These technologies are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Included below are tables, setting out what cookies we use, and the purposes for which we use them.
Cookies might be used for the following purposes:
- To enable certain functions
- To provide analytics
- To store your preferences
- To enable ad delivery and behavioral advertising
What kind of cookies are used on the Website?
Our Website uses both session cookies, persistent cookies, and third-party cookies.
A session cookie is used to identify a particular visit to our Website. These cookies expire after a short time, or when you close your web browser after using our Website. We use these cookies to identify you during a single browsing session, such as when you log into our Website.
A persistent cookie will remain on your devices for a set period of time specified in the cookie. We use these cookies where we need to identify you over a longer period of time. For example, we would use a persistent cookie if you asked that we keep you signed in.
How do we categorise cookies and storage technologies?
We group cookies and storage technologies into the following consent categories:
- Essential: Required for the website to function. These do not require consent and cannot be disabled. Includes our consent management platform (Osano).
- Analytics: Help us understand how visitors use our website. These require your consent via our cookie banner. Includes Google Analytics and VWO.
- Marketing: Used to track visitors and deliver relevant content or advertisements. These require your consent via our cookie banner. Includes HubSpot.
What third-party technologies do we use?
Our Website uses Third Party cookies and similar storage technologies from Google Analytics, VWO, Osano, HubSpot, Cloudflare, YouTube, and Twitter/X. Note that cookies set on our own domain (instadeep.com) by third-party scripts, such as Google Analytics, VWO, and Osano, are technically first-party cookies. If you click on a hyperlink from our website to any third-party websites, you may be sent cookies from these third-party websites. As these are third-party providers, we do not control the use. If you click on a hyperlink from our website to any third-party websites, you may be sent cookies from these third-party websites.
As these are third party providers, we do not control the use of these cookies and cannot access them or the data they may contain.
Third-party websites will have their own privacy and cookie policies. Please check the third-party websites for more information about their cookies and how to manage them. Disabling non-essential cookies, such as Analytics cookies (Google Analytics, VWO) and Marketing cookies (HubSpot, YouTube, Twitter/X), will not affect core website functionality.
Google Analytics 4
We use Google Analytics 4 to collect information about how visitors use our website and to compile reports on website activity. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For more information, see How Google uses cookies.
| Name | Type | Domain | Duration | Function |
| _ga | Cookie | .instadeep.com | 2 years | Distinguishes unique users by assigning a randomly generated number as a client identifier |
| _ga_QTVKKSFTL8 | Cookie | .instadeep.com | 2 years | Used by Google Analytics 4 to maintain session state |
Category: Analytics (requires consent)
Osano
Osano is a cookie consent management tool that allows you to personalize your cookie preferences. It utilizes cookies and Local Storage to enable the utilization of the Consent Dialog and associated features. To learn more about Osano’s cookies, please visit their documentation here.
| Name | Type | Domain | Duration | Function |
| osano_consentmanager | Cookie | .instadeep.com | 1 year | Holds the site’s consent categorisation and the user’s consent status |
| osano_consentmanager_uuid | Cookie | .instadeep.com | 1 year | Contains the end-user’s unique ID for consent lookups |
| osano_consentmanager | Local Storage | instadeep.com | Persistent | Stores consent preferences locally |
| osano_consentmanager_tattles | Local Storage | instadeep.com | Persistent | Tracks consent-related events for the consent manager |
| osano_consentmanager_uuid | Local Storage | instadeep.com | Persistent | Stores the end-user’s unique ID locally |
Category: Essential (no consent required)
VWO
VWO is a digital experience optimisation platform. We use it for A/B testing, personalisation, behavioral analytics, and user feedback, to help Us improve Our Website and user experience. VWO collects data about how visitors interact with the Website, including information on page views, clicks, navigation patterns, and variations shown during testing. To learn more about VWO’s cookies, please visit their documentation here.
| Name | Type | Domain | Duration | Function |
| _vis_opt_s | Cookie | instadeep.com | 100 days | Tracks sessions and the number of times the browser was closed |
| _vis_opt_test_cookie | Cookie | instadeep.com | Session | Detects if cookies are enabled in the browser |
| _vwo | Cookie | .instadeep.com | 365 Days | Stores VWO cookies for Safari browser only |
| _vwo_ds | Cookie | .instadeep.com | Account retention period | Stores persistent visitor-level data for VWO Insights |
| _vwo_sn | Cookie | .instadeep.com | 30 mins (reset on activity) | Stores session-level information |
| _vwo_uuid | Cookie | .instadeep.com | 365 Days | Generates a unique ID for each visitor for report segmentation |
| _vwo_uuid_v2 | Cookie | .instadeep.com | 366 Days | Calculates unique traffic on the website |
| _vwo_1130229_config | Local Storage | instadeep.com | Persistent | Stores VWO account configuration |
| _vwo_nlsCache | Local Storage | instadeep.com | Persistent | Caches VWO notification data |
| _vwo_nls_q_1130229 | Local Storage | instadeep.com | Persistent | Queues VWO notification events |
| vwoSn | Local Storage | instadeep.com | Persistent | Stores VWO session number |
Category: Analytics (requires consent)
HubSpot
HubSpot is a customer platform that helps Us manage marketing, sales, and communications. We use it for marketing campaigns, social media community management, to track interactions, manage customer relationships and engagements, as well as improve our Website and marketing activities. HubSpot collects data about website usage, page views, clicks, and form submissions. To learn more about HubSpot’s cookies, please visit their documentation here.
| Name | Type | Domain | Duration | Function |
| hubspotutk | Cookie | .instadeep.com | 6 months | Identifies the visitor for HubSpot form submissions and contact deduplication |
| __hssc | Cookie | .instadeep.com | 30 minutes | Tracks the current session for HubSpot analytics |
| __hssrc | Cookie | .instadeep.com | Session | Detects whether the visitor started a new browser session |
| __hstc | Cookie | .instadeep.com | 6 months | Tracks visitor activity including first visit, last visit, and session count |
Category: Marketing (requires consent)
Cloudflare & Google reCAPTCHA (via HubSpot Forms)
Our website uses an embedded HubSpot form which includes Google reCAPTCHA technology to prevent spam and automated submissions. Cloudflare provides the underlying security infrastructure for HubSpot services. For more information, see Cloudflare’s cookie documentation, Google reCAPTCHA terms, and HubSpot’s cookie documentation.
| Name | Type | Domain | Duration | Function |
| __cf_bm | Cookie | .hsforms.com .hubspot.com | 30 minutes | Supports Cloudflare Bot Management to detect and mitigate automated traffic |
| _cfuvid | Cookie | .hsforms.com .hubspot.com | Session | Used by Cloudflare WAF to distinguish individual users who share the same IP address |
| _GRECAPTCHA | Cookie | www.google.com | 6 months | Used by Google reCAPTCHA to provide spam and abuse protection |
| rc::a | Local Storage | www.google.com | Persistent | Used by Google reCAPTCHA to distinguish between humans and bots |
| rc::f | Local Storage | www.google.com | Persistent | Used by Google reCAPTCHA to distinguish between humans and bots |
Category: Essential (no consent required)
YouTube (Embedded Videos)
Some pages on our Website contain embedded YouTube videos. When these videos load, YouTube may set cookies and Local Storage items on your device. For more information, see Google’s privacy policy and How Google uses cookies.
| Name | Type | Domain | Duration | Function |
| YSC | Cookie | .youtube.com | Session | Registers a unique ID to keep statistics of what videos from YouTube the user has seen |
| VISITOR_INFO1_LIVE | Cookie | .youtube.com | 6 months | Estimates the user’s bandwidth on pages with embedded YouTube videos |
| VISITOR_PRIVACY_METADATA | Cookie | .youtube.com | 6 months | Stores the user’s cookie consent state for youtube.com |
| __Secure-YEC | Cookie | .youtube.com | 13 months | Tracks user interactions with embedded YouTube content |
| __Secure-ROLLOUT_TOKEN | Cookie | .youtube.com | 6 months | Used by YouTube for feature rollout and testing |
| yt-player-bandwidth | Local Storage | www.youtube.com | Persistent | Stores the user’s estimated bandwidth for video quality selection |
| yt-player-user-settings | Local Storage | www.youtube.com | Persistent | Stores the user’s video player preferences (e.g., volume, quality) |
| yt-remote-connected-devices | Local Storage | www.youtube.com | Persistent | Stores a list of connected remote playback devices |
| yt-remote-device-id | Local Storage | www.youtube.com | Persistent | Stores a unique device ID for YouTube remote playback features |
| ytidb::LAST_RESULT_ENTRY_KEY | Local Storage | www.youtube.com | Persistent | Used internally by YouTube’s IndexedDB storage layer |
Category: Marketing (requires consent)
X (Formally Twitter)
Some pages on our Website contain embedded tweets from Twitter/X (via platform.twitter.com). When these embeds load, Twitter’s infrastructure may set cookies on your device. For more information, see Twitter’s website.
| Name | Type | Domain | Duration | Function |
| __cf_bm | Cookie | .twitter.com | 30 minutes | Supports Cloudflare Bot Management for Twitter’s infrastructure |
| guest_id | Cookie | .twitter.com | 2 years | Set by embedded Twitter/X content to assign a unique ID to logged-out visitors. |
| guest_id_ads | Cookie | .twitter.com | 1 year | Set by embedded Twitter/X content for advertising to logged-out visitors. |
| guest_id_marketing | Cookie | .twitter.com | 1 year | Set by embedded Twitter/X content for marketing to logged-out visitors. |
| personalization_id | Cookie | .twitter.com | 2 years | Set by embedded Twitter/X content. Stores a unique ID used to personalize content and advertising based on the visitor’s activity. |
Category: Marketing (requires consent)
Vimeo
Some pages on our Website contain embedded Vimeo videos using Vimeo’s privacy-enhanced mode (Do Not Track). In this mode, Vimeo does not set cookies or storage technologies on your device. For more information, see Vimeo’s privacy policy.
Category: Essential (no consent required)
First-Party Storage Technologies
Technologies our website uses to store data locally in your browser for core functionality, such as feature detection for compatibility.
| Name | Type | Domain | Duration | Function |
| modernizr | Local Storage | instadeep.com | Persistent | Stores browser feature-detection results for compatibility and rendering |
Category: Essential (no consent required)
What are your cookies options?
In order to provide you with the best Website service you can accept all non-essential cookies. If you don’t like the idea of cookies or certain types of cookies, you can change your browser’s settings to delete cookies that have already been set and to not accept new cookies. To learn more about how to do this, visit the help pages of your browser. The following are links to manage cookies on popular browsers:
If you want to change the cookie preferences you have already set up when you first visited the Website, you can update your consent at any time. On the Website, click the cookie icon in the bottom-left corner of the page to reopen the consent dialog.
Please note, however, that if you delete cookies and similar storage technologies or do not accept them, while you will still be able to access the Site, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
Changes to this Cookies Policy
We may update this Cookies Policy from time to time to ensure that it is accurate and up to date and to reflect any changes in the law. This policy was last updated on 5th June 2026.
Contacting us and making a complaint
If you have any questions or complaints about this Cookies Policy or if you are seeking to exercise any of your statutory rights, please contact us in the first instance by email at privacy@instadeep.com with as much detail as possible about the nature of your concern, including dates, individuals involved, and any relevant documents or evidence. We will endeavor to respond to your initial complaint within a reasonable timeframe.
If you remain unsatisfied with the resolution of your cookie / privacy complaint or our response in relation to your exercising of your statutory rights, you may send your complaint in writing to either legal@instadeep.com or our registered address at:
FAO Head of Legal
InstaDeep Ltd
1 Triton Square
London, NW1 3BF
United Kingdom
Upon receipt of the same, we will investigate your complaint and respond to you within a reasonable time frame.
If you are still not satisfied with our response you may make a complaint to the supervisory authority responsible for the territory in which your Controller operates. In the UK, that is the Information Commissioner – see www.ico.org.uk for more information.